Reverse Engineering – Macy’s

Reverse Engineering

  1. Open with intense imagery to captivate the attention of the reader.
  2. Follow that with typical experiences that anyone could have had, which demonstrates the relationship that the author has with the city, and the connection that is now established with the reader.
  3. Reveal the facts and show your relationship with the city through your own experiences, maybe using the facts as a base, but without letting them dictate your story or perspective.
  4. Show appreciation for the experiences that you’ve had and the stories that you’ve gathered through revealing emotional sequences.
  5. Personify events in interesting ways.
  6. Come to a close with a meaningful observation.

Going through the enormous doors of the upscale department store is one of the most breathtaking events that someone would ever experience. First opening as a “fancy dry goods” store in 1858, Rowland Hussey Macy opened on 6th avenue. The little Macy’s store paved the way for New Yorkers to come appreciate the star red logo, which was inspired by a tattoo that Mr. Macy had. In 1862, the R.H. Macy Company was the very first department store to have an in-store Santa at Christmas. Macy would decorate his large windows with enormous displays. Macy was also made even more famous in 1866, when he promoted a female retail executive to be the store manager. By 1902, Macy’s had moved to its larger location on 34th street. By 1924, Macy’s had become the largest department store in the world, now having kept its destination for 85 years. 1924 was the same year that the annual Thanksgiving Day Parade began (then called the Christmas Parade, a marketing gimmick to attract new customers). The Macy’s was also the setting for the classic film Miracle on 34th Street, filmed in 1947. Macy’s is also famous for its annual Spring Flower Show. Macy’s, Inc. is one of the nation’s most respectful and successful institutions.

As a child, I could not appreciate the vast department store, its beauty, and affordable prices. Now I better understand the mechanics of the place, the inspiration that it has given media, and the pure functionality of a department store. It strikes me now to understand just how important the Macy’s was to my childhood. More than a place for Christmas dresses and my mother’s favorite store, the Macy’s was the reason we visited a Santa Claus in the mall, and had a movie to watch every Christmas. For years, we’ve watched the Macy’s Thanksgiving Day Parade, an important tradition to hundreds of thousands of families in the northeast, and the rest of the country. When looking back on the history, I see the ways that Macy’s thrived as such an incredible department store. There was a point that Macy’s tried to expand but could not when the owner of a small building refused to sell his property to Macy’s. Macy’s instead decided to build around the store, the building now disguised as a huge shopping bag. The history was built from the ground up, just like the incredible department store.

Street Sign From "Miracle On 34th Street"

Street Sign From “Miracle On 34th Street”

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